News and articles

  • Crafting successful breeding objectives: a guide to balancing genetics and environment

    In the realm of cattle breeding, the formulation of successful breeding objectives serves as thecornerstone of a thriving herd. These objectives hinge on striking a harmonious balance between thegenetic potential of the cattle and their adaptability to environmental conditions. The end goal? To elevate cattle productivity and uphold sustainability, ensuring that the herd flourishes across…


  • Australian cattle breeding expert shares insights

    Cattle grazing expert Matt Brown from Brown Cattle and Country Consultants recently had a quick catch up with Marketing Consultant Gordon Watson to get a better understanding of what motivates him and glean some insights into his burgeoning business. Matt has grazing in his DNA, ever since he was three years old he remembers how…